Saturday, September 17, 2011

Ancillary Analysis: Film Posters

Film Posters:

Film Posters are used to advertise and promote a film. There can be different versions of a film poster for the same film, with the size, content as well as the country of production varying. Usually, a film poster contains an image of either the main character of the film, the main cast or a certain shot of the film that is expected to become the center of attention. There may be more than one image on the poster, along with some text. The text on the poster consists of the name of the film in large font and probably near towards the bottom of the poster and  a tag line to give the audience some extra information about the film which is usually placed at the top of the poster. The main credits of the film, also known as the billing block, would be placed right at the bottom of the poster in small font. The billing block contains the names of the director, producer, actors and actresses as well as other important credits. Beneath the billing block are the logos of the distributors and the website is written in a slightly larger font than the billing block so that people can see it clearly. The release date is also placed at the bottom.
Most film posters are displayed outside as well as inside movie theaters. They are also seen on walls in streets and in shops as well. I noticed that films that have more posters posted and in areas where a lot of public can view them, are able to get the attention of a larger range of audiences. Also, the most or all of the images used in the poster are used in the advertisements of the film in newspapers, magazines, websites, flyers, DVDs, billboards in some countries, and similar shots may be used in TV trailers. This is done to help the reader, viewer etc. remember the film and make the person familiar with the film. This helps the film in getting some, if not all attention, so that people may know of it.
For my film, I tend to use a few images from the film and definitely the title of the film, along with the names of the actors, director, producers etc. I may use a tagline. It is not mandatory to do so, but if it suites my film then I might.

Comedy Film Posters:

I also analysed a few posters related to our genre, i.e. comedy.







I noticed that the theme of comedy film posters is very bright and the fonts that they use for their title are very interesting and they have something in it that relates to the main theme of the film. I also noticed that the protagonist is present in the poster as well.














There are taglines in most comedy film posters and it helps to give a little extra information about the film to exhilirate the target audience to watch the film. I also noticed that in comedy films, the face expressions of the actors are very important and this is also reflected in the posters.
A man in a ragged blue shirt with his wrist in a cast, and his arm around a smiling bearded man holding a bulldog that is wearing a protective cone around its neck.

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